FFP Packaging Solutions

Case Study

One of the first ranges of fresh produce to benefit from Esterbreathe has been the new Waitrose fresh produce offering from Prep Direct.

Managed by Adare, who approached FFP for the Esterbreathe solution, the Prep Direct range features 11 products, from Chantenay carrots and new potatoes right through to mushroom kebab based products, and required a variety of packaging types and Esterbreathe solutions: various tray types include polypropylene, C-PET and aluminium foil.

The two-ply laminate film was required in both printed and plain form, and. All the films were supplied with an antimist coating to enhance on-shelf appearance.

Each product was considered individually, with respect to the cut size and respiration rate of the produce, the pack type and orientation, and storage conditions. Packaging film of the appropriate permeability to minimise the degradation of the produce was supplied, resulting in an extension of shelf life of several days. All acheived just with tailored permeability, no gas injection.